Privacy Policy

Effective Date: [Month Day, Year]
Last Updated: [Month Day, Year]

Welcome to Blue Care RCM (“Blue Care RCM,” “we,” “us,” or “our”). We value your privacy and are committed to protecting the personal information, business information, and any healthcare-related information shared with us.

This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit our website, contact us, request information, or use our services.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect different types of information depending on how you interact with us.

Personal Information

When you contact us through our website, forms, email, phone, or other communication channels, we may collect:

• Name
• Email address
• Phone number
• Company or practice name
• Job title or role
• Location
• Message or inquiry details
• Any information you voluntarily provide

Business and Practice Information

If you are a healthcare provider, clinic, medical practice, or business client, we may collect information related to your practice, including:

• Practice name
• Provider details
• Billing information
• Payer information
• Credentialing details
• Service requirements
• Operational documents
• Access details for approved systems or platforms

Protected Health Information

Where applicable, Blue Care RCM may receive or handle Protected Health Information (PHI) while providing healthcare support services, including medical billing, revenue cycle management, claims support, eligibility verification, prior authorization, credentialing, medical scribe services, or related administrative services.

Any PHI we receive is handled in accordance with applicable HIPAA requirements and any Business Associate Agreement between Blue Care RCM and the healthcare client.

Website Usage Information

When you visit our website, we may automatically collect limited technical information, such as:

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on the website
• Referring website
• General location data
• Cookies and similar tracking data

This information helps us improve website performance, user experience, and marketing efforts.

2. How We Use Your Information

We may use collected information to:

• Respond to inquiries and service requests
• Provide information about our services
• Communicate with clients and prospective clients
• Deliver medical billing, RCM, credentialing, consulting, and support services
• Verify eligibility, manage claims, and support administrative healthcare processes
• Improve website performance and user experience
• Send updates, service-related communications, or marketing messages
• Maintain records and documentation
• Comply with legal, regulatory, contractual, and HIPAA-related obligations
• Protect our business, website, systems, clients, and users

We do not sell your personal information or PHI.

3. HIPAA and PHI Protection

Blue Care RCM understands the importance of protecting patient information.

When we handle Protected Health Information on behalf of a healthcare provider or covered entity, we may act as a Business Associate under HIPAA. In such cases, our use and disclosure of PHI are governed by the applicable Business Associate Agreement and HIPAA rules.

We use appropriate administrative, technical, and physical safeguards to help protect PHI from unauthorized access, use, disclosure, alteration, or destruction.

Healthcare clients remain responsible for their own HIPAA obligations, including patient notices, patient rights requests, internal policies, workforce training, and compliance procedures.

4. How We Share Information

We may share information only when necessary and appropriate, including with:

• Authorized team members and contractors
• Service providers who help us operate our website or deliver services
• Billing systems, EHR/EMR platforms, clearinghouses, payer portals, or credentialing platforms
• Legal, regulatory, or government authorities when required by law
• Business partners or vendors involved in providing agreed services
• Parties authorized by the client or required under a signed agreement

We do not share PHI except as permitted by law, the applicable Business Associate Agreement, or written authorization.

5. Third-Party Services

Our website and services may use third-party platforms, tools, or systems, such as:

• Website hosting providers
• Contact form tools
• Analytics tools
• Email and communication platforms
• EHR/EMR systems
• Practice management software
• Clearinghouses
• Payer portals
• Credentialing platforms
• Advertising or marketing tools

These third-party services may collect or process information according to their own privacy policies. Blue Care RCM is not responsible for the privacy practices, security, or content of third-party websites or platforms.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve website functionality, analyze traffic, and enhance user experience.

Cookies may help us understand:

• Which pages users visit
• How users interact with the website
• Website performance issues
• Marketing or advertising effectiveness

You can choose to disable cookies through your browser settings. However, some website features may not function properly if cookies are disabled.

7. Data Security

We take reasonable steps to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

Security measures may include:

• Access controls
• Password-protected systems
• Secure communication practices
• Limited access to sensitive information
• Administrative, technical, and physical safeguards
• Internal confidentiality practices

However, no method of electronic transmission or storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain personal, business, and service-related information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law, contract, regulatory obligation, billing record requirements, or legitimate business needs.

PHI retention, where applicable, will be handled according to HIPAA requirements, applicable agreements, and client instructions.

9. Your Privacy Rights

Depending on your location and applicable laws, you may have rights related to your personal information, including the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Request limitation of certain processing activities
• Opt out of marketing communications
• Ask questions about how your information is used

To make a privacy-related request, please contact us using the contact details listed below.

Please note that some information may need to be retained for legal, contractual, compliance, or business purposes.

10. Marketing Communications

If you provide your contact information, we may send you service updates, business communications, or marketing messages related to our services.

You may opt out of marketing emails at any time by following the unsubscribe instructions in the email or by contacting us directly.

Even if you opt out of marketing communications, we may still send important service-related or legal communications.

11. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child without proper consent, we will take appropriate steps to delete that information.

12. Links to Other Websites

Our website may contain links to third-party websites. These links are provided for convenience only.

We are not responsible for the privacy policies, security practices, content, or actions of third-party websites. We encourage you to review the privacy policies of any external websites you visit.

13. International Users

If you access our website from outside the country where Blue Care RCM operates, your information may be transferred, stored, or processed in another location.

By using our website or services, you consent to the transfer and processing of your information as described in this Privacy Policy.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

Your continued use of our website or services after changes are posted means you accept the revised Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Blue Care RCM
Support@bluecarercm.com

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.